THE EXECUTIVE TRAVELER PROFILE
Demographic Profile
- Average HHI is $137,000 with 39% at $200,000+
- Average Age is 39.6
- 69% Male, 31% Female
- 71% of Business Travelers have at least a (4) year college degree
- 68% hold titles of C-Suite, VP, Executive or Management
- Executive Travelers account for over (38) million Frequent Travelers
Consumer Behavior Profile
- Average (24+) round-trip flights per year & account for 72% of all flights taken within a given year
- 78% enjoy traveling for work
- 78% report, “There is no substitute for being there in person”
- Executive Travelers are 83% more likely to TRY or BUY new products and services
- 98% of Executive Travelers utilize a smartphone
- 85% use smartphones to shop online
- 89% use tablets to shop online
- 80% read online reviews for hotels
- Executive Travelers are hard to reach with traditional media due to their busy lifestyles; 48% are less likely to be heavily exposed to TV compared to the average adult.
- 73% hold memberships to Exclusive Airport Clubs
- Financial services are paramount to Executive Travelers. They are 88% more likely to take an active role in financial planning
Sources: Scarborough, GBTA/Concur Study, Parking Today, Arbitron Airport Study